As artificial intelligence (AI) spreads rapidly across enterprises and society, faster than any prior technology, 69 per cent of executives, including those in India, believe it brings a new urgency to reinvent how technology systems and processes are designed, built, and operated, a report revealed on Tuesday.
The ‘Accenture Technology Vision 2025’ predicted that AI will increasingly act as a technology development partner, a personal brand ambassador, power robotic bodies in the physical world, and foster a new symbiotic relationship with people, enhancing mutual capabilities.
According to Julie Sweet, Chair and CEO of Accenture, unlocking AI’s benefits will only be possible if leaders seize the opportunity to develop and instill trust in its performance and outcomes systematically. This, she said, will allow businesses and people to fully unlock AI’s incredible possibilities.
“People’s trust in AI is essential for it to achieve the broad and positive impact anticipated,” the report emphasized.
Most executives (77 per cent) believe the true benefits of AI will only emerge when built on a foundation of trust, and slightly more (81 per cent) agree that trust strategies must evolve alongside technology strategies.
The global research surveyed over 4,000 executives across 21 industries and 28 countries, including India, where 190 executives participated.
“Advancements in digitising knowledge, new AI models, and agentic AI systems enable enterprises to build their own unique cognitive digital brains,” said Karthik Narain, Group Chief Executive-Technology and CTO, Accenture.
These generalized AI systems, he explained, can help organizations become more dynamic and intention-driven. They allow leaders to rethink digital system designs, redefine workflows, and reinvent how products are created and how businesses interact with customers.
While 80 per cent of executives worry that large language models (LLMs) and chatbots could homogenize brand voices, 77 per cent believe brands can counter this by building personalized AI experiences infused with distinct elements like culture, values, and voice through their digital brains.
The report also highlighted that generalist robots will emerge over the next decade, bringing greater AI autonomy into the physical world. These introductory general-purpose robots are expected to quickly evolve into specialist robots capable of learning new tasks rapidly.
“Overall, AI advancements will enable organizations to be more agile, intention-driven, and innovative than ever,” the report concluded.
(Inputs from IANS)
