In a boost to India’s electronics manufacturing growth story, US tech giant Apple on Wednesday previewed Apple Noida, its first retail store in the city and fifth in the country.
The new store brings together Apple’s full lineup of products and services. Customers can explore and shop the latest generation of iPhones, receive personalised support and expert guidance, and participate in ‘Today at Apple’ sessions, the company said.
“Connection is at the heart of everything we do in Apple retail, and we’re excited to open the doors to a new store built for community and creativity with Apple Noida,” said Deirdre O’Brien, Apple’s Senior Vice President of Retail and People.
“Our team members are thrilled to deepen our connections with customers across this vibrant city and help them experience the best of Apple,” O’Brien added.
At Apple Noida, located at DLF Mall of India, more than 80 team members are ready to assist customers with the latest Apple products — including the newest iPhone series; Apple Watch Ultra 3 and Apple Watch Series 11 models; and the all-new iPad Pro and 14-inch MacBook Pro, both powered by the M5 chip.
Customers can also access Apple’s retail services, including personalised setup and support — making it easier to switch to iOS for the first time — as well as Apple Trade In and financing options.
Apple’s retail journey in India began with the launch of its first two stores — Mumbai’s BKC and Delhi’s Saket — in April 2023.
In their first year, the two outlets reportedly generated nearly Rs 800 crore in combined revenue, ranking among Apple’s best-performing stores worldwide. Interestingly, the smaller Saket store accounted for almost 60 per cent of total sales.
-IANS
