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07/05/24 | 12:13 pm

Arabian Travel Mart 2024: Ministry of Tourism launches ‘Cool Summers of India’ campaign in Dubai

In a bid to strengthen India’s presence in the Middle East tourism market, the Ministry of Tourism is participating in Arabian Travel Mart 2024, being held in Dubai from May 6 to 9, 2024.

Aligning with it, ‘Incredible India’ pavilion was inaugurated on Monday, aiming to capture the entirety of the UAE market.

Highlighting lesser-known yet refreshing destinations, the Ministry of Tourism also launched the ‘Cool Summers of India’ campaign at Arabian Travel Mart. The digital campaign challenges the notion of India being too hot for summer travel, emphasizing on its offerings in hill resorts, including the Himalayas.

The campaign seeks to promote India as a holistic destination throughout the year.

India’s participation in the Arabian Travel Mart 2024 holds immense potential for the tourism industry and the economy at large. The event provides a platform for Indian tourism players to exhibit their offerings, forge alliances within the industry, and attract visitors from the MENA region. This, in turn, is expected to bolster revenue generation and foster job creation within the tourism sector.

The Indian delegation comprising tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation, India is poised to showcase itself as a 365-day destination.

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Last Updated: 18th May 2024