The Board of Control for Cricket in India (BCCI) on Tuesday announced a landmark partnership with Apollo Tyres, a global leader in the tyre industry, as the new lead sponsor of Team India.
The agreement spans two and a half years, concluding in March 2028. Under the deal, the Apollo Tyres logo will appear on the jerseys of the Indian men’s and women’s national cricket teams across all formats. The sponsorship succeeds the previous arrangement held by Dream11.
This marks Apollo Tyres’ first-ever entry into Indian cricket, a strategic move by the company to align with a sport that resonates deeply with the nation, the BCCI said.
BCCI Secretary Devajit Saikia said, “The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. This is more than a commercial agreement; it’s a partnership between two institutions trusted and respected by millions.”
BCCI Vice-President Rajeev Shukla added, “This is a momentous occasion, bringing together two of India’s most enduring legacies: the spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The competitive bidding process highlights strong market confidence in the BCCI and the global brand of Team India.”
Neeraj Kanwar, Vice-Chairman and Managing Director of Apollo Tyres Ltd, said, “Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the lead sponsor of Team India. This partnership reflects national pride, strengthens consumer trust, and showcases Apollo as a true leader while supporting Indian sport at the highest level.”
-IANS
