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From Podcasts to AI: IGCF 2024 Explores the Future of Media and Communication

The 13th International Government Communication Forum, being held in Sharjah, is showcasing innovative approaches to prepare the next generation for an increasingly complex world. The event features a diverse range of speakers and workshops, blending cutting-edge technology with traditional wisdom.

A highlight of the forum is the appearance of renowned adventurer Bear Grylls, who shared his journey from survivalist to successful entrepreneur. Grylls inspired attendees with tales of resilience and adaptability, emphasizing the importance of these qualities in navigating both wilderness and boardroom challenges.

The forum also hosted initiatives focused on youth development. A full-day training programme, “New Generation Skills for Kids: Integrating System Thinking & Technology,” equips children aged 8-15 with essential communication and technological skills. Led by industry experts, the workshop introduces concepts such as mind-mapping and creative problem-solving.

“We’re fostering better communication and equipping children with tools to use technology meaningfully,” said one workshop leader. “Understanding complex systems is crucial to finding effective solutions to global problems.”

Media professionals at the forum are uncovering the complexities of integrating AI in news production, balancing technological advancements with ethical considerations and creativity. They discuss the benefits and challenges of automated journalism, its impact on traditional journalists, and the profession’s creativity.

The relationship between podcasts and radio is also examined, exploring how these mediums influence each other and can benefit from AI technology in terms of audience engagement and information reliability.

By – Vinod Kumar (Dubai)

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Last Updated: 7th Oct 2024