In a move aimed at broadening financial literacy and enhancing investor protection across India, the Investor Education and Protection Fund Authority (IEPFA), under the Ministry of Corporate Affairs, has signed a Memorandum of Understanding (MoU) with Kotak Mahindra Bank Limited for the financial year 2025–26.
The partnership seeks to leverage the bank’s extensive digital and physical network to disseminate key messages on investor education. IEPFA’s curated content—ranging from short films and educational videos to informative banners—will be displayed across various platforms, including ATMs, mobile apps, websites, kiosks, and social media channels, reaching a wide and diverse audience.
Notably, the collaboration entails no financial exchange, ensuring a cost-effective model to scale up outreach efforts without straining public funds.
The MoU was exchanged by Samiksha Lamba, Deputy General Manager of IEPFA, and Vishal Agarwal, Senior Vice President at Kotak Mahindra Bank, in the presence of Anita Shah Akella, CEO of IEPFA and Joint Secretary in the Ministry of Corporate Affairs.
Speaking on the occasion, IEPFA CEO Akella emphasized the importance of “innovative partnerships to advance financial empowerment and investor protection.”
