India has taken a significant step towards expanding its agricultural exports to Northern Europe, with the Embassy of India in Reykjavik and the Agricultural and Processed Food Products Export Development Authority (APEDA) jointly organising the first-ever Indian Mango Promotion Events in Iceland.
Held on June 24 in Reykjavik and June 25 in Akureyri, North Iceland, the events showcased four of India’s premium mango varieties – Dasheri, Chausa, Langra and Kesar – highlighting the country’s rich horticultural diversity and export potential.
Speaking at the event, India’s Ambassador to Iceland, R. Ravindra, underlined the unique qualities of India’s globally renowned mangoes and emphasised the significant opportunities for increasing exports to the Icelandic market.
Director of Trade Agreements at Iceland’s Ministry for Foreign Affairs, Sveinn K. Einarsson, highlighted the opportunities created by the India-EFTA Trade and Economic Partnership Agreement (TEPA), saying the agreement could facilitate greater imports of Indian mangoes into Iceland and strengthen bilateral trade.
Secretary General of the Icelandic Federation of Trade, Ólafur Stephensen, noted the growing interest among Icelandic businesses in India and expressed optimism about expanding imports of Indian agricultural products, particularly mangoes.
During the event, Second Secretary at the Indian Embassy, Anisha Tomar, presented an overview of India’s mango industry, highlighting the country’s position as the world’s largest producer of mangoes. She also outlined the Government of India’s efforts to boost exports through improved quality standards, expanded market access and international promotional initiatives.
The promotion events witnessed enthusiastic participation from importers, representatives of the diplomatic community, Icelandic businesses and officials from the Icelandic Ministry for Foreign Affairs. Guests sampled Dasheri, Chausa, Langra and Kesar mangoes, which were widely appreciated for their flavour, aroma and quality.
The initiative also served as a platform for strengthening commercial partnerships and deepening economic ties between India and Iceland through agricultural trade.
According to APEDA, Iceland currently imports most of its mangoes from Thailand, Brazil, Cambodia, Ghana and Peru. In 2025, the country imported mangoes worth approximately USD 3.3 million, including nearly USD 1 million worth from Thailand.
Interactions with local consumers during the promotion events revealed a strong preference for mangoes, particularly for use in smoothies, desserts and fruit salads, indicating considerable market potential for Indian mangoes in Iceland.
