Approximately 250 stakeholders from over 20 states across the country will participate in the Kashmir Travel Mart-2026 being hosted by the Jammu and Kashmir government on April 14-15, Chief Minister Omar Abdullah said on Friday.
Office of the Chief Minister said on X, “J&K Tourism is set to host the Kashmir Travel Mart-2026 on 14-15 April, bringing together around 250 stakeholders from over 20 States across the country.”
“The event will highlight the region’s immense tourism potential through craft safaris, curated destination tours, and B2B engagements, offering stakeholders a rich and immersive experience of Kashmir’s culture, heritage, and warm hospitality. A significant initiative aimed at strengthening tourism linkages and further positioning Kashmir as a premier global travel destination,” the CMO said.
The relentless effort of the government, together with the undaunted spirit of the locals, brought about immediate recovery as tourists again started thronging the Valley.
More than 1.77 crore tourists visited Jammu and Kashmir in 2025, underscoring the sustained growth in the sector backed by a structured development roadmap. Last year’s visitors included over 36,000 foreign visitors.
Encouraged by the tremendous response, the J&K government expects to receive more tourists this year as more destinations are being opened for visitors, with the government acting proactively to provide better infrastructure, transport, ease of travel and other associated facilities for the people visiting the UT.
(IANS)
