The Maha Kumbh, set to begin in Prayagraj at the sacred confluence of the Ganga, Yamuna, and Saraswati rivers on Monday, is anticipated to generate over ₹4 lakh crore in trade, providing a significant boost to India’s economy.

According to industry estimates, the Maha Kumbh is expected to increase both nominal and real GDP by over 1%.

The Uttar Pradesh government anticipates approximately 40 crore visitors, including domestic and international attendees, for the event.

Government estimates suggest that the Maha Kumbh could generate ₹2 lakh crore in trade if each of the 40 crore visitors spends an average of ₹5,000. Industry experts further project that average expenditure per person might rise to ₹10,000, potentially increasing the total economic impact to ₹4 lakh crore.

Meanwhile, companies from India and abroad are competing for space to showcase their presence during the 45-day event.

From fast-moving consumer goods (FMCG) to pharmaceutical sectors, and mobility providers to digital payment platforms, businesses are loosening their marketing budgets, with anticipated spending exceeding ₹3,000 crore on branding and marketing at the Maha Kumbh, as per industry experts.

Public sector giant Steel Authority of India Limited (SAIL) has supplied approximately 45,000 tonnes of steel for constructing various structures at the Maha Kumbh Mela 2025.

The steel provided by SAIL includes chequered plates, hot strip mill plates, mild steel plates, angles, and joists, according to a statement issued by the Maharatna company.

Prayagraj has undergone a significant transformation ahead of this grand congregation of Sanatan Dharma followers. Over 200 roads have been constructed and upgraded to ensure seamless connectivity for the millions of devotees expected to attend. The roads have been beautified with over 3 lakh plants and 1 lakh horticultural saplings, enhancing their visual appeal.

(ians)