The Ministry of Electronics and Information Technology (MeitY) on Thursday signed a Memorandum of Understanding (MoU) with PhonePe to leverage insights from PhonePe PulsePro, an enterprise data intelligence platform, to support the PM GatiShakti initiative for national infrastructure planning, economic analysis and integrated urban and rural development.
Under the agreement, PhonePe PulsePro metrics will be integrated into the PM GatiShakti National Master Plan portal, which is managed in collaboration with the Bhaskaracharya National Institute for Space Applications and Geo-informatics (BISAG-N).
The integration will provide government planners with access to granular and hyperlocal transactional insights derived from PhonePe’s digital transaction ecosystem. The data is expected to complement existing datasets and support more informed, data-driven decision-making for national development planning.
Data-Driven Planning
MeitY Secretary S. Krishnan said data-driven intelligence could play an important role in improving planning and decision-making.
“Data-driven intelligence can play an important role in enabling more informed planning and decision-making. The granular and hyperlocal insights available through PhonePe PulsePro can complement existing datasets and provide additional visibility into emerging trends across markets and geographies,” he said.
“We welcome PhonePe’s initiative to make these insights available through the PM GatiShakti framework and support India’s journey towards Viksit Bharat,” Krishnan added.
PhonePe PulsePro converts aggregated and anonymised transaction data into hyperlocal insights, providing information on trends across geographies, categories and markets. The platform is designed to help organisations identify emerging trends and derive actionable intelligence from real-world economic activity.
Supporting Evidence-Based Infrastructure Development
Karthik Raghupathy, Head of Strategy at PhonePe, said the partnership would enable transaction-led insights to contribute to evidence-based infrastructure planning and the broader public good.
“Since the launch of PhonePe Pulse, we have seen how transaction-led insights can help build a more nuanced understanding of markets and emerging trends. PhonePe PulsePro takes this intelligence further through granular, hyperlocal and near-real-time market signals,” he said.
“By making these insights available to MeitY, we hope to contribute to a stronger data ecosystem and support more informed, evidence-based infrastructure planning. We are delighted to play our part in enabling the use of data for broader public good,” Raghupathy added.
The partnership is expected to strengthen the use of data and digital intelligence in infrastructure and development planning under the PM GatiShakti framework.
About PhonePe
PhonePe Limited, formerly PhonePe Private Limited, is a technology company that operates digital platforms across payments, digital distribution services and financial services.
