Meri LiFE App has been launched by Bhupender Yadav, Union Minister for Environment, Forest, and Climate Change. The app is will help in creating a structured way to track the progress being made on Mission LiFE. It is a global mass movement to nudge individual and community action to protect environment, which appears to be taking a dangerous turn, causing immense trouble in several forms.
As a build up to June 5- World Environment Day, Yadav launched this mobile application called “Meri LiFE” to catalyze youth action for climate change. The app is inspired by the concept of LiFE, envisioned at COP 26, which emphasizes mindful and deliberate utilization instead of mindless and wasteful consumption of natural resources.
Yadav said, this app will showcase the power of citizens, especially young people in saving the environment. He mentioned that through this app, the impacts of simple actions in daily lives can be undertood, which can have a larger climate impact. The Minister expressed his hope that the portal and app together drive a national movement for LiFE.
The Prime Minister Narendra Modi launched 'Mission LiFE' on 20 October 2022 at Kevadia, Gujarat. The mission focuses on bringing about behaviour changes in individuals through simple and easy to do actions.
The Ministry of Environment, Forest and Climate Change is the nodal ministry for national-level coordination and implementation of Mission LiFE. As part of its implementation efforts, the Ministry has mobilized Central Ministries, State Governments, Institutions and private organizations to align their activities with LiFE and spread awareness about the sustainable actions that individuals can undertake.
In order to further catalyze pan-India advocacy and awareness about LiFE, a month-long mass mobilisation drive is currently underway. This drive will culminate on 5 June 2023 in a mega celebration of World Environment Day, which is celebrated to raise environmental awareness among people across the globe.
In order to create a structured reporting format that can track the progress being made on LiFE, the environment ministry has developed two dedicated portals for LiFE. The missionlife-moefcc.nic.in is an open access and can be used to download the 100+ creatives, videos, and knowledge materials developed by the ministry for LiFE.
Similarly, the merilife.org has been developed for ministries and institutions to upload event reports and capture the progress of the mass mobilisation drive.
In last 10 days, more than 1,00,000 LiFE-related events took place across India mobilizing over 1.7 million individuals to take pro-planet actions. These events include cleanliness drives, bicycle rallies, plantation drives, LiFE marathons, plastic collection drives, composting workshops, and taking a LiFE pledge. Many schools and colleges are also undertaking cultural competitions such as street plays, essays, paintings, and youth parliaments.
Upon successful sign-up, users will be guided to participate in a series of LiFE related tasks under the following 5 themes, namely- Save Energy, Save Water, Reduce Single Use Plastic, Adopt Sustainable Food Systems and Adopt Healthy Lifestyle. Through a gamified experience, the app nudges people to take the 5 for 5 challenge- take Five LiFE Actions towards June 5th.
