Union Minister for Environment, Forest and Climate Change Bhupender Yadav on Thursday announced the launch of a nationwide mass mobilisation campaign against plastic pollution in the lead-up to World Environment Day.
The campaign, titled ‘One Nation, One Mission: End Plastic Pollution’, aims to raise awareness, drive behaviour change, and promote sustainable alternatives to plastic use across the country. It is part of the government’s larger Mission LiFE (Lifestyle for Environment) initiative, envisioned by Prime Minister Narendra Modi, which encourages citizens to adopt environmentally conscious practices.
“”In the run-up to #WorldEnvironmentDay, @moefcc has launched a nationwide mass mobilisation campaign against plastic pollution today. The campaign ‘One Nation, One Mission: End Plastic Pollution’ aims to nudge citizens to adopt eco-friendly alternatives as envisioned by PM Shri @narendramodi ji under Mission LiFE. Let’s move from awareness to action collectively by embracing sustainable living and #EndPlasticPollution,” Yadav posted on X.
The key thrust areas of the campaign include spreading awareness about plastic pollution, reducing the use and generation of plastic waste, promoting efficient waste management, and encouraging the development and adoption of sustainable materials to replace single-use plastics.
Activities under the campaign will take place across ministries, state and union territory governments, local bodies, schools, colleges, industries, civil society organisations, and community groups.
Engagement efforts will span a variety of formats—from awareness drives on social media and street plays (nukkad nataks) to public pledges, poster and essay competitions, marathons, and cleanup drives at public places.
Workshops, webinars, and educational activities on sustainable practices will also be organised to deepen understanding and support long-term change. Participating stakeholders have been urged to align their activities with the campaign’s goals and report them through the government’s ‘Meri LiFE’ portal.
(With inputs from ANI)
