The Union Minister for Development of North Eastern Region (MDoNER), Jyotiraditya Scindia, on Wednesday launched the ₹189.79-crore Mizoram Ginger Mission, a major initiative aimed at transforming the state’s GI-certified pharma-grade ginger into a globally recognised premium product through value addition, processing and export-led market integration.
Launched jointly with Mizoram Chief Minister Lalduhoma, the mission brings together support from multiple ministries and agencies, including the Ministry of Agriculture, Ministry of Rural Development and Ministry of Food Processing Industries, along with NABARD, ICAR, APEDA and private industry partners.
Scindia said Mizo ginger contains 6–8 per cent oleoresin — significantly higher than the global average of around 3 per cent — but farmers currently receive only ₹8 to ₹15 per kilogram even as the international value chain exceeds ₹500 per kilogram. He said the initiative seeks to ensure farmers become stakeholders across the entire agricultural value chain, from cultivation and processing to branding and exports.
Calling it the “Mizo Ginger Movement”, the minister said the programme is built around four pillars — convergence, value addition, branding and market integration — and aims to integrate nearly 20,000 farming households into a unified ecosystem focused on traceability, quality assurance and farmer-led value creation.
The project will establish one integrated processing hub and three spoke centres, alongside more than 30 strategic interventions designed to reduce post-harvest losses and improve farmer income.
Lalduhoma described the mission as a defining moment in Mizoram’s agricultural and economic journey, saying it would help convert the state’s strength in pharma-grade ginger into farmer prosperity and stronger global market access.
Scindia also linked the initiative to the Centre’s broader “Brand North East” vision, citing products such as Sikkim’s organic produce, Arunachal Pradesh kiwi, Tripura’s Queen Pineapple, Nagaland coffee and Meghalaya’s Lakadong turmeric as examples of region-specific branding efforts.
