The ICC Men’s T20 World Cup 2026 Super 8 clash between India and West Indies set a new record for concurrent streams on ICC’s digital platforms, surpassing the previous peak recorded during the 2024 final.
The T20 World Cup 2026 has emerged as the most digitally engaged and globally accessible edition of the tournament so far, with ICC.tv and the ICC’s social media channels setting new benchmarks across platforms.
ICC.tv has already surpassed the total number of users and overall watch time recorded during the entire 2024 event. At the same stage in the previous tournament, unique users have increased by 28 per cent, while total viewing time has grown by 56 per cent.
On social media, the ICC has crossed 10 billion video views and is expected to surpass the 16 billion views recorded in 2024.
The data indicate that beyond overall scale, more fans are now watching larger portions of the tournament than ever before.
The average watch time per unique user has risen to 58 minutes, compared to 47 minutes at the end of the Super 8 stage in 2024.
Multi-language feeds continue to enhance and personalise the fan experience globally, accounting for nearly half of total playtime. Three of the top five streams during the tournament were in non-English languages, with ICC.tv offering broadcasts in Hindi, Urdu, Nepali, Japanese and Bahasa Indonesia.
This emphasis on language accessibility remains key to strengthening engagement across diverse cricket communities worldwide.
The highest percentage growth was recorded in non-traditional markets, with a 69 per cent rise in users. Germany saw a 150 per cent increase in unique users compared to the 2024 event, while Italy registered a 136 per cent rise. Japan and South Korea each recorded growth of over 100 per cent in both views and unique users.
These trends underline significant progress toward the ICC’s objective of delivering its most global and accessible tournament to date.
Data show consistent growth in consumption, engagement and geographic reach, driven by additional language feeds and increased participation from emerging European and Asian markets.
With record-high concurrent audiences, longer average watch times, and a significantly larger share of users and views from non-traditional regions, the 2026 edition has become the most accessible and widely engaged ICC event so far.
— IANS
