September 3, 2026 11:38 AM
Google escapes ad tech breakup in third Big Tech antitrust loss for US
Alphabet's Google escaped a breakup of its advertising technology business on Wednesday, marking the third time in recent years that U.S. antitrust enforcers have tried to force a Big Tech breakup and lost. U.S. Judge Leonie Brinkema in Alexandria, Virginia, declined to make Google sell AdX, where publishers pay Google a 20% fee to sell ads in auctions that happen instantly when users load websites. The Department of Justice had argued Google could not be trusted to run the online advertising e...


