December 11, 2025 4:10 PM
AIM–NITI Aayog, HUL Join Hands to Boost Circular Economy Start-ups
In a major push to strengthen India’s circular economy, NITI Aayog’s Atal Innovation Mission (AIM) and Hindustan Unilever Limited (HUL) have partnered to launch a nationwide start-up acceleration programme focused on plastic circularity. Announced on 11 December 2025, the initiative aims to identify and support 50 high-potential start-ups over the next three years. The programme, rolled out under HUL’s Project Circular Bharat, will prioritise innovations in plastic recycling, reuse and r...


