October 5, 2026 1:25 PM
Beyond toilets: How Swachh Bharat is turning cleanliness into a community habit
A household visit by a Swachhagrahi, a village discussion at a Ratri Chaupal, a school cleanliness activity and a complaint registered through the Swachhata App serve a common purpose: making sanitation part of everyday behaviour. Since its launch on October 2, 2014, the Swachh Bharat Mission (SBM) has placed behaviour change at the centre of its approach. Building toilets and waste management facilities created essential infrastructure, but sustaining their use required dialogue, participation...