May 6, 2024 8:48 PM

​Coolcations: India’s Hidden Treasures Revealed at Arabian Travel Market 2024

DUBAI (May 6, 2024) – The 31st edition of the Arabian Travel Market kicked off today in Dubai with the theme "Empowering Innovation: Transforming Travel Through Entrepreneurship." India is putting the spotlight on its lesser-known summer getaways at the Arabian Travel Market 2024, launching the 'Cool Summers of India' campaign to challenge perceptions and promote the country as an attractive 365-day destination. This digital campaign, aptly named ‘’Coolcations," challenges the notion of In...