April 7, 2024 10:41 PM

Election Commission launches multi-pronged campaigns to encourage young and urban voters

In the rup-up to the 18th Lok Sabha polls, the Election Commission has rolled out a range of campaigns on social media platforms to encourage young and urban voters to participate, by casting their ballots.  ‘Turning 18’ and ‘You are the One,’ are capturing attention due to their well crafted messaging strategy, which aligns seamlessly with the overarching theme of ‘Chunav Ka Parv, Desh Ka Garv.’ ‘Turning 18’ One of ECI’s flagship campaigns, ‘Turning 18,’ targets young ...