July 11, 2025 5:18 PM
WAVES 2025: India’s creative economy sets the stage for a trillion-dollar global impact
WAVES 2025 has significantly energized the country’s creative economy, often referred to as the Orange Economy also. This initiative aims to foster economic activities that convert ideas, creativity, rich and diverse cultural expressions and heritage into tangible goods and services. The creative economy spans a wide range of industries including music, film, design, publishing, gaming and many more creative pursuits. This mission amply demonstrates how cultural and creative assets can also be...