July 20, 2026 3:51 PM
From Farm to Fashion: How India Is Reimagining the Future of Cotton
Every cotton shirt has a story. It begins long before it reaches a wardrobe or a retail shelf--on farms where millions of Indian growers contend with unpredictable weather, pests and fluctuating market prices. Now, India is betting on a new chapter for its most iconic natural fibre. Through a combination of scientific research, digital innovation, farmer support and premium branding, the government is working to transform the country's cotton ecosystem--from improving yields in the fie...