September 2, 2026 12:21 PM
From awareness to ownership: How Jan Ganga is turning river conservation into a people’s movement
For centuries, the Ganga has been closely intertwined with India’s civilisation, culture and everyday life. The river has sustained communities, supported livelihoods and shaped traditions across generations. But increasing urbanisation, pollution and unplanned development have placed growing pressure on its ecological health. Against this backdrop, the Namami Gange Programme (NGP), launched in 2014, has sought to approach the rejuvenation of the Ganga and its tributaries as a broader conserv...