December 23, 2025 4:08 PM
India’s creator economy set to drive over $1 trillion in consumer spending by 2030: report
India’s rapidly expanding creator economy is projected to influence over one trillion dollars in annual consumer spending by 2030, reflecting a fundamental shift in how purchase decisions are made across the country, according to a report by Boston Consulting Group (BCG). The report estimates that India currently has around 2 to 2.5 million monetised digital creators who influence more than 30 per cent of consumer purchase decisions. At present, creator-led influence already shapes an estimat...