December 17, 2025 4:26 PM
WAVES OTT records 80 lakh downloads, expands India’s digital cultural footprint
India’s Over-the-Top (OTT) sector has emerged as a major driver of the country’s soft power by enabling global access to Indian stories, creative talent, cultural heritage and independent filmmaking, the government informed Parliament on Wednesday. According to industry estimates cited in the FICCI–EY Media and Entertainment Industry Report 2025, video subscription revenues grew by 11 per cent in 2024 to reach ₹9,200 crore. The number of users paying for streaming content on OTT platfor...