March 18, 2026 8:15 PM

I&B Secretary Sanjay Jaju flags misleading ads, calls for responsible advertising ecosystem

Information and Broadcasting Secretary Sanjay Jaju on Wednesday stressed the need for a responsible, transparent and credible advertising ecosystem, warning that misleading promotions in the digital space could erode public trust. Delivering the keynote address at the inaugural AdTrust Summit 2026 organised by the Advertising Standards Council of India in Mumbai, Jaju said, “Advertising must build trust, not just reach,” underlining the sector’s growing influence in a fast-digitising econ...