February 10, 2026 6:51 PM
Govt asks social media platforms to label, take down AI-generated deepfake content in 3 hours
Taking cognisance of the spread of AI-based deepfakes online, the IT Ministry on Tuesday issued revised guidelines for social media intermediaries like Facebook, Instagram and YouTube, directing them to clearly label all AI-generated content and ensure that such synthetic material carries embedded identifiers. The government has set a three-hour deadline for social media platforms to take down AI-generated or deepfake content once it is flagged by the government or ordered by a court. The offi...