International tea day

May 22, 2025 12:05 PM

Jitin Prasada urges innovation, new varieties to boost tea sales

Commerce Minister Jitin Prasada on Thursday called for a renewed push to brand and market Indian teas, aiming to reassert India’s leadership in tea exports. Speaking at a convention in New Delhi to mark International Tea Day, Prasada emphasized the cultural and economic importance of tea in India and urged the industry to adopt innovation-driven strategies. Prasada called for developing new varieties of tea that appeal to younger and niche consumers. He stressed the need to ensure that all s...

A tribute to tea that unites the world

Tea is more than just a drink now. It has evolved into a mode of communication, a business tool, and, for many, a vital component of everyday life. It has become a courtesy to offer a guest a cup of tea Whether it’s a morning ritual or an evening delight, tea brings people together in many ways. It has enriched the English language as well. Look! It is just my cup of tea; it is not your cup of tea. There are slangs like ‘What’s the tea about?’ ‘Don’t spill the tea.’ Or ‘the tea i...