May 22, 2026 4:38 PM
‘Khet Bachao Abhiyan’ reaches 2.71 crore people across India to promote sustainable farming
The Indian Council of Agricultural Research (ICAR) has reported major outreach achievements under its nationwide ‘Khet Bachao Abhiyan’, aimed at promoting soil health, balanced fertiliser use and sustainable agricultural practices. The campaign, being implemented under the Department of Agricultural Research and Education, has reached nearly 2.712 crore citizens through digital and media outreach initiatives, according to an official statement issued on Thursday. As part of the initiative,...