August 7, 2024 4:10 PM

India’s lifestyle market to hit USD 210 billion by 2028 with 22% online penetration

The Indian lifestyle market is projected to grow at a compound annual growth rate (CAGR) of 10-12% over the next five years, reaching USD 210 billion by 2028, according to a joint report by Bain & Company and Myntra. The organized segment will play a crucial role in this growth, with the fashion sector accounting for nearly 80% of the market, while beauty and personal care (BPC) will also experience a 10-12% CAGR.   The report anticipates that India's e-lifestyle market will expand from U...