October 4, 2024 3:52 PM

Meta must limit data use for targeted advertising, top EU court rules

Meta Platforms must restrict the use of personal data harvested from Facebook for targeted advertising, Europe's top court ruled on Friday, backing privacy activist Max Schrems. Schrems took his grievance to an Austrian court, saying he had been targeted by advertisements as a result of Meta's personalised advertising based on processing personal data. The Austrian tribunal then sought guidance from the Luxembourg-based Court of Justice of the European Union (CJEU), which on Friday backed Schr...