October 17, 2025 5:12 PM
UIDAI invites citizens to design official Aadhaar mascot; prize pool up to ₹1 lakh
The Unique Identification Authority of India (UIDAI) has launched a nationwide Mascot Design Contest, inviting citizens to create an official mascot for Aadhaar. The contest, hosted on the MyGov platform, is open until 31st October 2025. The mascot will act as UIDAI’s visual ambassador, representing Aadhaar’s values of trust, inclusivity, empowerment, and digital innovation. It will make Aadhaar’s communication more engaging and relatable across all age groups, while reflecting the spirit...