February 7, 2025 2:40 PM

AI-enabled National Consumer Helpline sees 10-fold surge in grievance calls

The Government of India’s Department of Consumer Affairs has launched an AI-enabled National Consumer Helpline (NCH) system that has revolutionized consumer grievance redressal. The adoption of this advanced system has led to a remarkable increase in consumer confidence, with the number of calls surging from 12,553 in December 2015 to an astounding 1,55,138 in December 2024—a more than tenfold rise, according to a press release from the Ministry of Consumer Affairs, Food & Public Distrib...