April 17, 2025 6:25 PM

Nudging Bharat: The Modi Model of Transformation by Engineering a Shift in Perception

The hands that held a broom on the ghats of Varanasi were also offering arghya to the sun in worship in the lap of the Ganga. Two moments, two acts—one symbolic, one sacred—both capturing an essential shift that Bharat has witnessed over the last decade under the leadership of Prime Minister Narendra Modi. A shift nudged into being by the man who has become the face of aspirational transformation.   This ‘nudge’ is not loud. It does not dictate. It persuades, suggests, and subtly stee...