July 30, 2026 2:59 PM
How Jan Aushadhi’s nutraceutical range is making nutrition more affordable
As awareness about preventive healthcare and balanced nutrition grows in India, demand for dietary supplements and nutraceuticals has increased across age groups. However, the high cost of branded nutrition products continues to limit access for many households. To address this gap, the government has expanded the nutraceutical basket under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), offering a range of affordable nutritional supplements through Jan Aushadhi Kendras. What are nu...