July 8, 2025 2:59 PM
‘No palm oil’ label is misleading marketing tactic, says IFBA
The Indian Food and Beverage Association (IFBA) has termed the growing trend of “No Palm Oil” labels on consumer products as misleading and described it as a marketing gimmick rather than a scientifically backed health claim. In a statement issued on Tuesday, the association expressed concern that selective branding tactics were creating confusion among consumers, despite palm oil being widely used and consumed in India since the 19th century. “Palm oil has a recognised role in a healthy...


