Prayagraj Mahakumbh 2025

January 14, 2025 12:32 PM

Maha Kumbh 2025: 13.8 million devotees take holy dip at Sangam on Makar Sankranti

The first 'Amrit Snan' (royal bath) of the Maha Kumbh Mela witnessed 13.8 million devotees taking a holy dip at the Sangam in Prayagraj by 10:30 am on Tuesday, according to officials. Uttar Pradesh Chief Minister Yogi Adityanath hailed the event as a "living testament" to India's eternal culture and faith. In a post on X, he congratulated the devotees, saying, "On the auspicious occasion of Makar Sankranti, congratulations to all the devotees who earned virtue by taking the first 'Amrit Snan' a...

January 13, 2025 12:39 PM

Maha Kumbh 2025: Brands flood market with Rs 2,000-crore ad surge as 45 crore devotees gather

The Maha Kumbh 2025, poised to be the largest mass gathering in the world, is set to attract a staggering 45 crore devotees. This monumental event has caught the attention of brands across industries, eager to capitalise on the unprecedented scale by pouring thousands of crores into marketing and on-ground activities. Running from 13 January to 26 February, this religious spectacle provides companies, particularly in fast-moving consumer goods (FMCG), automobiles, and electronics, a rare opport...

December 12, 2024 7:32 PM

PM Modi to inaugurate development projects worth ₹5,500 crore in Prayagraj on December 13

Prime Minister Narendra Modi is set to visit Prayagraj, Uttar Pradesh, on December 13, where he will participate in religious rituals and inaugurate development projects worth over ₹5,500 crore. The visit will include a series of spiritual engagements and the launch of key infrastructure projects aimed at enhancing connectivity and promoting tourism in the region. PM Modi's visit will begin at 12:15 PM with a pooja and darshan at the Sangam Nose. This will be followed by a pooja at the Akshay...