August 14, 2025 12:08 PM
Rural demand remains robust in India in April-June, outlook optimistic: Report
Rural demand in India remained robust in April–June period, driven by easing inflation and a favourable monsoon, according to global research firm NielsenIQ. The report noted that rural consumption also outpaced urban demand. According to the report, rural markets and small manufacturers propelled the packaged consumer goods sector in Quarter 2 (Q2) 2025. Rural markets grew twice as fast as cities, as urban areas showed signs of recovery, particularly in smaller towns. The report further hi...