Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet

January 13, 2026 3:43 PM

Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet

Apple will use Google's Gemini models for its revamped Siri coming later this year under a multi-year deal that deepens the tech giants' alliance in the artificial intelligence era and bolsters Alphabet's position in the race against OpenAI. The deal announced Monday marks a major vote of confidence for Google. Its technology already drives much of Samsung's "Galaxy AI," but the Siri deal unlocks a large market with Apple's installed base of more than two billion active devices. "After careful...

Never sold users’ Siri data to anyone for any purpose: Apple

January 9, 2025 12:15 PM

Never sold users’ Siri data to anyone for any purpose: Apple

Apple has reiterated its stance on privacy, asserting that it has never used Siri data to build marketing profiles, sold the data to third parties, or made it available for advertising purposes. The statement follows the tech giant's decision to pay $95 million to settle a class-action lawsuit alleging that Siri had recorded private conversations and disclosed them to advertisers and third parties. “We are constantly developing technologies to make Siri even more private and will continue to ...

Apple brings ChatGPT and more AI to devices

June 11, 2024 12:35 PM

Apple brings ChatGPT and more AI to devices

Apple unveiled a long-awaited AI strategy on Monday, integrating its new "Apple Intelligence" technology across its suite of apps including Siri and bringing OpenAI's chatbot ChatGPT to its devices. In the nearly two-hour long presentation at Apple's annual developer conference, executives including CEO Tim Cook touted how voice assistant Siri would be able to interact with messages, emails, calendar, as well as third party apps. Siri will be able to write emails and change the tone of voice to...