August 15, 2026 12:58 PM
Govt removes 12-minute ad cap for TV channels to promote fair competition and ease of doing business
The Government has decided to remove the 12-minute advertisement duration cap for television channels, a move aimed at promoting fair competition in the broadcasting sector and improving ease of doing business. The cap was introduced in 2006 under the Cable Television Networks Rules, 1994, when India’s television broadcasting landscape was significantly smaller and less competitive. At that time, the country had only 62 television channels, compared with more than 900 channels currently. The...