July 4, 2025 12:51 PM

I&B Ministry proposes overhaul of TRP guidelines to reflect modern viewing habits

The Ministry of Information & Broadcasting on Wednesday unveiled a draft policy aimed at reforming how television viewership is measured in India. Acknowledging that audiences now consume content across cable, DTH, smart TVs, mobile apps, and streaming platforms, the proposed guidelines seek to modernize the outdated Television Rating Points (TRP) system by allowing multiple agencies to operate alongside BARC. Drafted amendments to the 2014 policy were released on July 2 and will undergo a ...