January 15, 2025 5:51 PM

Fashion, accessories top e-commerce sales in 2024: report

Fashion and accessories dominated e-commerce sales in 2024, contributing a staggering 30% of the total order volume, followed by beauty, wellness, and personal care products at 19%, according to a report by Unicommerce, an e-commerce enabler company. Casual and western wear remained customer favorites within the fashion segment, while beauty products such as face and body washes, moisturizers, and sunscreens topped their category. Other popular items included health supplements and sunglasses. ...