Asian Games 2026: Sindhu-led badminton team, women cricketers, shooters headline India’s Sept 22 schedule

September 22, 2026 1:34 PM

Asian Games 2026: Sindhu-led badminton team, women cricketers, shooters headline India’s Sept 22 schedule

Indian athletes will be in action across several disciplines on September 22 at the 2026 Asian Games, with the women’s cricket final, badminton quarter-finals and shooting events among the key highlights of the day. The Indian women’s cricket team will face Sri Lanka in the final at the Korogi Athletic Park. The match is scheduled to begin at 2 pm JST (10:30 am IST). In badminton, the Indian women’s team, featuring PV Sindhu, Unnati Hooda, Devika Sihag, Tanvi Sharma, Isharani Baruah, Tre...

India’s women players cash in on World Cup glory

November 16, 2025 11:47 AM

India’s women players cash in on World Cup glory

The brand value of India's top women cricketers has gone through the roof following their fairytale World Cup triumph on home soil with top sports marketing experts calling it a "watershed moment" for the sport. After a hat-trick of defeats nearly derailed their campaign, India stunned seven-times champions Australia in the semi-finals and outplayed South Africa in the November 2 final to claim their maiden 50-overs World Cup title. Since that midnight victory in front of a delirious capacity ...