November 16, 2025 11:47 AM
India’s women players cash in on World Cup glory
The brand value of India's top women cricketers has gone through the roof following their fairytale World Cup triumph on home soil with top sports marketing experts calling it a "watershed moment" for the sport. After a hat-trick of defeats nearly derailed their campaign, India stunned seven-times champions Australia in the semi-finals and outplayed South Africa in the November 2 final to claim their maiden 50-overs World Cup title. Since that midnight victory in front of a delirious capacity ...


