Union Minister for Information and Broadcasting Ashwini Vaishnaw on Monday unveiled three major initiatives aimed at strengthening India’s media, broadcasting, and digital content ecosystem, while promoting accessible technology and the country’s growing creative economy.
The initiatives include a National AI Skilling Programme in partnership with Google and YouTube, the launch of the MyWAVES citizen creator platform on WAVES OTT, and new technology upgrades to enable easier access to DD Free Dish services.
Speaking at the launch, Vaishnaw said the initiatives align with Prime Minister Narendra Modi’s vision of democratising technology and making it more affordable and accessible for citizens. He noted that the introduction of in-built satellite tuners and an advanced electronic programme guide (EPG) will allow users to access television content without the need for additional set-top boxes.
The National AI Skilling Initiative aims to train around 15,000 creators, media professionals, and youth free of cost. The programme, implemented through the Indian Institute of Creative Technologies, will focus on equipping participants with skills in areas such as animation, visual effects, gaming, and media technology.
The training will be conducted in two phases, with the first phase focusing on foundational AI learning through online modules, followed by advanced, hands-on training in the second phase. The initiative is expected to help build a future-ready workforce and strengthen India’s position as a global hub for digital innovation.
Highlighting the second initiative, the minister described MyWAVES as a platform designed to empower citizens to create, upload, and share content. The feature will support multiple formats, including short videos and episodic content, and will be available in multiple Indian languages, enabling wider participation from across the country.
The Ministry of Information & Broadcasting said the platform represents a shift from passive content consumption to active participation, providing opportunities for emerging creators and promoting initiatives such as the ‘Create in India’ challenge.
The third initiative focuses on enhancing access to public broadcasting. With the rollout of televisions equipped with in-built satellite tuners and an advanced programme guide, viewers will be able to watch DD Free Dish channels directly without requiring a separate set-top box. The move is expected to improve accessibility, especially in remote and underserved areas, while reducing costs and simplifying the viewing experience.
Information & Broadcasting Secretary Sanjay Jaju said the three initiatives reflect a unified policy direction – building capabilities, expanding opportunities, and ensuring wider access to quality content.
Industry representatives also welcomed the initiative, with YouTube India’s Managing Director noting that artificial intelligence has the potential to unlock new opportunities for creators by enhancing storytelling and expanding audience reach.
The Ministry said the initiatives are part of its broader push to promote the ‘Orange Economy’, strengthen public broadcasting through Prasar Bharati, and build a digitally skilled workforce for the media and entertainment sector.
