The government will soon issue new guidelines on how to promote new markets, new products, and new exporters, Commerce Minister Piyush Goyal said on Monday. He added that the Ministry and districts can work together to promote One District One Product (ODOP) items in newer markets and support first-time exporters.
He said the Commerce Ministry will collaborate with districts to help first-time exporters reach new markets.
Goyal highlighted that 773 districts across various states have contributed to India’s success story.
“India is like an oasis in a desert in a tumultuous world and is the fastest-growing large economy in the world today,” said the minister, adding that India is set to become the third-largest economy in 2027.
He noted that India’s diverse products have the potential to reach global markets.
Goyal cited examples such as Wayanad’s coffee, Ratnagiri mangoes, and saffron from Pulwama, saying these illustrate the wide range of products that can take India’s name worldwide.
He emphasised that One District One Product is a unique initiative, unmatched by any other country. “Each district brings a different kind of legacy,” he said.
Goyal also mentioned that sometimes two products must be recognised under ODOP and stressed that local products are now going global.
The minister said that 64 out of 87 products are covered under the Industrial Investment Promotion Policy. He informed that all 38 districts of Bihar have achieved 100 per cent coverage of products under ODOP, and the state has prioritised the initiative.
Goyal stated that all these products are integrated into the state’s economic system and included in the industrial policy. Bihar has been categorised as Category A in this regard. He urged everyone to take a pledge to make ODOP a driving force for prosperity in their districts through their unique products.
–IANS
