Prasar Bharati’s Shared Audio-Visuals for Broadcast and Dissemination (PB-SHABD), a 24/7 news hub, has completed one year since its launch in March 2024. The platform provides over 1,000 daily stories in more than 50 categories, delivering high-quality news content without logos in text, video, picture, and audio formats. It is supported by an extensive network of over 1,500 reporters, correspondents, and stringers, ensuring comprehensive coverage from across India.
To further support media organisations, especially smaller ones, Prasar Bharati has announced that access to PB-SHABD will remain free until March 2026. This initiative is aimed at helping media outlets by providing them with ready-to-use, logo-free content, saving time and resources.
PB-SHABD offers content across a wide range of news categories, such as agriculture, technology, foreign affairs, political developments, and more. The stories are uploaded in all major Indian languages, sourced from Prasar Bharati’s Regional News Units (RNUs) and headquarters. Media organizations can access this content through a simple registration process on the PB-SHABD portal.
Key Features of PB-SHABD
The platform’s logo-free content comes with no requirement for crediting, making it a valuable resource for media outlets. PB-SHABD also features a live feed that offers exclusive coverage of live events, such as national events and press briefings, without any logos. To enhance access, the platform offers a Media Repository, an archival library where subscribers can find and access past news footage, along with specially curated content.
Regular updates include special packages, interviews, daily weather updates from across India, and editorial pieces, ensuring that content is always fresh and ready for use. This reduces the time media organizations spend gathering content and allows them to focus on more critical reporting tasks.
PB-SHABD’s broad range of content and features makes it an invaluable tool for news outlets, and Prasar Bharati encourages all interested organizations to sign up for the service. Media organizations can register by visiting [shabd.prasarbharati.org](https://shabd.prasarbharati.org) and following the easy registration process.
This continued support will help strengthen the media ecosystem in India, especially for smaller media outlets that rely on access to quality content to serve their audiences.
