May 30, 2024 7:49 PM

How China’s EV makers aim to beat Tesla, legacy automakers in Europe

Starting in the 1980s, European automakers steadily conquered China, racking up millions in sales with little local competition. Now they'll have to defend their home turf in Europe from an onslaught of formidable Chinese electric vehicles. Chinese EV titans, Chery and Great Wall Motor (GWM) are preparing a fusillade of product launches - about 20 over the next five years - and spending heavily on sales and marketing in their most important export market, according to Reuters interviews with 1...