July 1, 2026 3:24 PM
eSARAS: How Digital India is empowering rural women entrepreneurs and bringing India’s handcrafted heritage to national markets
India's rural economy is witnessing a quiet but significant transformation as digital technology reshapes the way traditional artisans connect with consumers. From handwoven Chanderi sarees in Madhya Pradesh and intricately carved marble handicrafts in Rajasthan to exquisite Pashmina products from Jammu & Kashmir, thousands of rural artisans—particularly women organised through Self-Help Groups (SHGs)—are finding new opportunities to expand their businesses through the eSARAS platform. ...