May 2, 2025 5:25 PM

WAVES 2025: India’s creator economy set to influence over $1 trillion in consumer spending by 2030, says BCG report

India’s digital landscape is undergoing a remarkable transformation, driven by the rapid rise of its creator economy. A forthcoming report by the Boston Consulting Group (BCG), titled “From Content to Commerce: Mapping India’s Creator Economy”, is set to be officially launched at WAVES 2025, a premier digital media summit taking place in Mumbai. The report reveals that India’s digital creators are now influencing over $350 billion in consumer spending annually — a figure projected t...