Prasar Bharati | DD News

April 9, 2026 7:49 PM

Doordarshan, ICCR sign MoU to boost global outreach of Indian cultural content

Doordarshan (Prasar Bharati) has signed a Memorandum of Understanding (MoU) with the Indian Council for Cultural Relations (ICCR) to expand the global reach of Indian cultural content through multi-platform dissemination. The agreement, signed on April 7 at Doordarshan Bhawan in New Delhi, aims to strengthen India’s cultural diplomacy by leveraging Doordarshan’s extensive television, radio, and digital networks to showcase cultural programmes across the world. The MoU was signed by Doordar...

January 9, 2026 5:09 PM

Prasar Bharati launches ‘Creator’s Corner’ on DD News to spotlight Digital Talent

Prasar Bharati on Friday launched “Creator’s Corner”, a new segment on DD News aimed at providing a national platform to emerging digital content creators from across India. The initiative aligns with the Centre’s push to recognise and mainstream the country’s growing creator economy. Union Minister for Information & Broadcasting Ashwini Vaishnaw, who presided over the launch, said that under Prime Minister Narendra Modi’s leadership, India had witnessed transformative reforms a...

December 17, 2025 8:22 PM

Prasar Bharati moves to Monetise Content, Draft Syndication Policy Issued

Public broadcaster Prasar Bharati has initiated a structured content syndication framework aimed at expanding cultural outreach and generating revenue, while continuing to uphold its public service mandate. The broadcaster has prepared a draft Content Syndication Policy, 2025, which has been placed on the Prasar Bharati website for public consultation. The policy seeks to create a transparent and systematic approach for monetising content across multiple platforms. As part of the policy formul...

October 10, 2025 2:15 PM

Mahabharat Returns: Doordarshan, WAVES OTT to Air AI-Reimagined Epic

India’s timeless epic Mahabharat is set to return to the small screen in a never-before-seen avatar. Collective Media Network has announced an AI-driven reimagination of the classic, which will premiere digitally on WAVES OTT on October 25, followed by its television telecast on Doordarshan every Sunday at 11 a.m. starting November 2. The collaboration brings together the nationwide reach of India’s public broadcaster and the creative innovation of a new-age media network. Using advanced AI...

August 11, 2025 4:12 PM

Prasar Bharati issues statement on allegations made by Washington Post

The Washington Post on June 4, 2025, published an article, titled "How misinformation overtook Indian newsrooms amid conflict with Pakistan”, authored by Ms. Karishma Mehrotra - (https://www.washingtonpost.com/world/2025/06/04/india-news-channels-misinformation-pakistan-conflict/). The article contained a highly serious and baseless allegation against Prasar Bharati, India’s public broadcaster. Specifically, it claimed: “Shortly after midnight on May 9, an Indian journalist received a Wha...

February 19, 2025 2:45 PM

India Strengthens Media Ties with UAE Ahead of Global Entertainment Summit

A high-level Indian delegation, led by Information and Broadcasting Secretary Shri Sanjay Jaju and Prasar Bharati CEO Gaurav Dwivedi, arrived in the UAE this week to bolster media partnerships ahead of the inaugural World Audio-Visual & Entertainment Summit (WAVES 2025), set to take place in Mumbai this May. During their visit, the delegation conducted a series of strategic meetings with key UAE media stakeholders in Dubai and Abu Dhabi. In Dubai Media City, Secretary Jaju and his team met ...